Kitsch - Purple Toning Shampoo Bar

• The world's first solid purple shampoo bar with Biotin!
• For all blondes: color-treated, highlighted, & natural.
• Neutralizes unwanted brassiness and yellow undertones.
• Enriched with Biotin to boost shine, reduce dullness & strengthen your hair
• Enjoy smoother, stronger & more vibrant blonde hair after just one use! 
  
• Free of parabens, phthalates, silicones, sulfates, & artificial fragrance
  
• Reduces single-use plastic: saves two bottles of liquid shampoo or conditioner.
• Made in the USA

How to neutralize unwanted brassiness: 

• Wet hair & bar, then "paint" on from lengths to ends for even toning. 
• Massage into a lather; let sit for 1-3 minutes for desired toning intensity. 
• Rinse & repeat as needed. 

Ingredients:

• Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Vegetable Glycerin, Hydrogenated Castor Oil, Guar Hydroxypropyltrimonium Chloride, Natural Fragrance*, Biotin (Vitamin B7), Violet No. 2 (CI 60730). 
• *Natural fragrance derived from plants. 
• Free of parabens, phthalates, silicones, sulfates, & artificial fragrance 

Fragrance: 

• Orange Blossom & Jasmine